About Well+Co Business Strategies
At Well+Co, we believe that when operations run smoothly, impact grows naturally.
Founded by Tara Shafrath, an experienced operations strategist with over a decade of work across healthcare, higher education, fitness, and entrepreneurship — Well+Co helps wellness providers and organizations connect their mission to the systems that make it thrive.
The Story Behind Well+Co
After years of helping clinicians, educators, and entrepreneurs manage programs, grow practices, and scale new initiatives, Tara saw a common challenge:
brilliant, passionate providers were doing meaningful work — but struggling to keep up with the business side of it all.
That’s where Well+Co was born. A consulting and operations partner for wellness professionals who want to run their business with the same care they give to their clients.
Our Mission:
To help wellness, therapy, and movement-based providers build structured, sustainable, and scalable operations — so they can spend more time doing the work that matters.
We bring clarity, calm, and confidence to the backend of your business through strategic planning, project management, and systems implementation.
At Well + Co, our work is guided by four pillars:
Build. Grow. Maintain. Expand.
Each phase is designed to meet you where you are — whether you’re laying your foundation, refining your systems, or planning your next stage of growth.
About Tara
With experience leading programs in women’s health clinics, universities, and community wellness initiatives, Tara combines an educator’s mindset with an operator’s discipline.
She’s led teams through:
Scaling women’s health and pelvic floor therapy programs
Implementing software and digital systems for hybrid wellness models
Managing statewide health initiatives and grant-funded programs
Building cross-functional teams that work efficiently and collaboratively
Her approach blends structure with empathy — helping women-led and mission-driven businesses operate from a place of strength, clarity, and growth.
Let’s make business feel a little more well.
When you’re ready to organize, streamline, and grow your practice, Well+Co is here to make the work easier — and the vision clearer.
Contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!